| Marissa Mayer and the Fight to Save Yahoo! Contributor(s): Carlson, Nicholas (Author), Vandenheuvel, Kiff (Read by) |
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ISBN: 1478986891 ISBN-13: 9781478986898 Publisher: Twelve OUR PRICE: $31.50 Product Type: Compact Disc - Other Formats Published: January 2015 |
| Additional Information |
| BISAC Categories: - Biography & Autobiography | Business - Business & Economics | Corporate & Business History - General - Business & Economics | Industries - Media & Communications |
| Dewey: B |
| Physical Information: 1.3" H x 5.3" W x 5.8" (0.60 lbs) |
| Themes: - Sex & Gender - Feminine - Chronological Period - 21st Century - Topical - Internet |
| Descriptions, Reviews, Etc. |
| Publisher Description: A page-turning warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of thirty-eight.When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012, employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them was Mayer's face and one word: hope.Just over a year later--on November 4, 2013--Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room; and behind it, a question: Was Mayer actually going to be able to do this thing?Nicholas Carlson's fast-paced narrative is the inside story of Mayer's controversial rise at Google, her desperate fight to save an Internet icon, and how Yahoo got into such awful shape in the first place. |
Contributor Bio(s): Carlson, Nicholas: - Nicholas Carlson is Business Insider's chief correspondent. His investigative reporting rewrote the histories of Facebook, Twitter, and Groupon. His coverage of Yahoo won Digiday's award for best editorial achievement of the year. Carlson is a frequent guest on CNBC and contributes to the Bloomberg biography series Game Changers. Vandenheuvel, Kiff: -Kiff VandenHeuvel is originally from Grand Rapids, MI and is an alumni of the Second City comedy theater. Kiff is an accomplished improviser and sketch comedy director, and he teaches voice-over, improv and directing at Second City Hollywood. Kiff has appeared in hundreds of TV and radio commercials and is well known in the video game community as the voice of Zachary Hale Comstock in Bioshock: Infinite. He lives in LA with his wife and daughter. |