| What Is Marketing and Sales?: Vital Tools to Market, Promote, and Sell Contributor(s): Ziglar, Zig (Author), Hopkins, Tom (Read by), Iverson, Dr Larry (Author) |
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ISBN: 1482961822 ISBN-13: 9781482961829 Publisher: Made for Success OUR PRICE: $26.96 Product Type: MP3 CD - Other Formats Published: February 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Sales & Selling - General - Self-help | Personal Growth - General |
| Series: Made for Success |
| Descriptions, Reviews, Etc. |
| Publisher Description: What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable revenue stream in your business. This real-world look at marketing and sales will illuminate powerful opportunities in your business. From structuring your marketing plan to setting up your website to sell, this product is guaranteed to help you capture leads and convert them to sales. But great marketing skills are often not enough to increase revenue. Included here are sales lessons from the world's greatest salesman, Zig Ziglar. America's number one sales trainer, Tom Hopkins, provides an overview of the perfect sales process. Plus learn: P. T. Barnum's rules for success How to create a Super-Brand How to convert website visitors into buyers By combining the best of marketing and sales lessons, your business will thrive after you listen to this program and read the marketing plan booklet. |
Contributor Bio(s): Ziglar, Zig: - Zig Ziglar (1926-2012) was a motivational speaker, teacher, and trainer who traveled the world delivering his messages of humor, hope, and encouragement. He wrote over thirty books on personal growth, leadership, sales, faith, family, and success. Iverson, Dr Larry: -Dr. Larry Iverson has educated, motivated, and entertained audiences for nearly thirty years. A top ten bestselling author on iTunes, he has worked with over one million people--everyone from Olympic athletes to Fortune 500 companies--delivering persuasive communication strategies and leadership tactics you can apply right now. Hopkins, Tom: -Tom Hopkins is chairman and founder of the renowned sales-training organization Tom Hopkins International. He is a member of the National Speakers Association and is the author of the national bestseller How to Master the Art of Selling. Today, more than thirty-five thousand corporations and millions of professional salespeople throughout the world utilize his professional sales-training materials. Heathman, Bryan: -If eCommerce is the new buzz word in today's business climate, Bryan Heathman wrote the book--literally! Hailed as the thought leader on Internet conversion marketing, Heathman shares his wealth of experience running more than 150 marketing campaigns for industry giants like Proctor & Gamble, AT&T, Microsoft, Travelocity, Lycos, and Nissan Motors. Few people have truly harnessed the magic of the Internet, but this acclaimed speaker has blazed the trail, from building a definitive customer list to optimizing your website for sales revenues. Get the key trade secrets from this entertaining and insightful industry insider. |