| Email Marketing That Works ... So You Don't Have To Contributor(s): Moskel, Dan (Author) |
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ISBN: 1493682075 ISBN-13: 9781493682072 Publisher: Createspace Independent Publishing Platform OUR PRICE: $18.95 Product Type: Paperback Published: November 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Entrepreneurship - Political Science | Political Process - Campaigns & Elections |
| Dewey: 324.973 |
| Physical Information: 0.18" H x 5" W x 7.99" (0.21 lbs) 88 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Email marketing effectively is not rocket science. It is much more about human relationships. Did you know ... I ran a national TV commercial airing on ESPN, MTV, A&E, VH-1, Comedy Central ... In this commercial my call to action was to visit a website and sign up for my list, then I would follow up with these folks using email marketing ... I also lost the gifts of communication (speaking, writing, reading, etc.) with a brain aneurism bursting and subsequent surgery. I can vividly recall one afternoon in the ICU when I was unable to communicate and resolved myself to wetting the bed at age 13. If I can learn this ... I KNOW YOU CAN TOO Chapter 1 ... Your #1 Goal Chapter 2 ... Email marketing is EXACTLY like direct response mail Section 1 - Creating Your Email Marketing Campaign ... The Mechanics Chapter 3 ... Subject Line ... Get Your Message Opened Chapter 4 ... Top 3 open-rate-killers Chapter 5 ... Crafting your email message content Chapter 6 ... The 12 reasons & things to send in your email campaign Chapter 7 ... Call to action Chapter 8 ... How often to mail your list Chapter 9 ... Best places to get ideas for your messages Chapter 10 ... Formatting your email message Chapter 11 ... Integrate social media Chapter 12 ... Broadcasts or a follow-up sequence Chapter 13 ... Listen to your list and make course corrections Chapter 14 ... Length of your message Chapter 15 ... Don't over think Section 2 - Tips to building your list Chapter 16 ... Top 2 list building killers Chapter 17 ... The 7 key techniques to build your list Chapter 18 ... What information should you collect on your web-form? Chapter 19 ... Advanced techniques ... take them offline Chapter 20 ... Play the numbers Section 3 - Manage and segment your lists Chapter 21 ... Segmenting your list Chapter 22 ... When a lead turns into a liability and an avoidable expense Chapter 23 ... Re-engagement campaigns Chapter 24 ... Make it happen captain |