Strategic Urban Health Communication Softcover Repri Edition Contributor(s): Okigbo, Charles C. (Editor) |
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ISBN: 1493944738 ISBN-13: 9781493944736 Publisher: Springer OUR PRICE: $104.49 Product Type: Paperback - Other Formats Published: August 2016 |
Additional Information |
BISAC Categories: - Medical | Preventive Medicine - Health & Fitness - Business & Economics | Marketing - General |
Dewey: 613 |
Physical Information: 0.51" H x 6.14" W x 9.21" (0.76 lbs) 225 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful--in a word, strategic. Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage:
Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication. |