| Marketing and Selling to Business Owners: A Financial Advisor's Guide to Dominating this Lucrative Market Contributor(s): McLaughlin, Robert (Author) |
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ISBN: 1494886596 ISBN-13: 9781494886592 Publisher: Createspace Independent Publishing Platform OUR PRICE: $12.11 Product Type: Paperback Published: January 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - Management |
| Physical Information: 0.19" H x 5.98" W x 9.02" (0.29 lbs) 90 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Are you a financial advisor either just starting in the business, or an established advisor who wants to re-energize your marketing? Do you want to specialize in serving a very lucrative and profitable niche? This book will help you get started: - learn from the mistakes of countless advisors, and gain access to the tips and tricks of successful advisors; - decide which lucrative market(s) to target; - create a strategy to market and sell to your chosen markets; - market to a particular niche in an efficient manner; - formulate tactics to give you a step-by-step action plan to achieve your goals; - create a business plan and marketing plan to help you hit your revenue goals; - spend more of your time doing the one thing that is crucial to your success as an FA: selling. The book teaches you the most important items that were skipped in your training as a financial advisor: the proper way to set goals, how to relate goals to the actions that will make you a success, how to choose a market, and how to market to the right people. |
