| Marketing Power for Financial Advisors: How to Attract a Predictable Flow of Your Ideal Clients for a More Rewarding Practice Contributor(s): Hanson, Bob (Author), Hanson, Shirley (Author) |
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ISBN: 1496931785 ISBN-13: 9781496931788 Publisher: Authorhouse OUR PRICE: $14.20 Product Type: Paperback - Other Formats Published: October 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Finance - General |
| Physical Information: 0.25" H x 6" W x 9" (0.38 lbs) 120 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing Power for Financial Advisors helps you avoid common missteps that stunt your growth such as presenting yourself as just another look-alike financial advisor, squandering your resources on trial-and-error marketing, trying to appeal to everyone, being mesmerized by the latest marketing tactic, or falling into the trap of calling on one and only one marketing tactic. Instead, you can gain marketing leverage by following the 3 P's of growth: Planning -- How to generate your marketing Plan to help you attract a steady stream of qualified prospects. Packaging -- How to communicate your Story to grab your desired audience. Promoting -- How to spread the word about your story through productive Promotions and tactics To experience sustainable growth over a period of years, financial advisors must incorporate Planning, Packaging, and Promoting into their practice. This book nimbly guides you through each of these three essentials with the exact systems and tools you'll need to ignite your marketing momentum and realize the success you desire. |
