| A PR Practitioner's Guide to Activist Groups: When and How to Respond Contributor(s): Silversmith, Keva (Author) |
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ISBN: 1497319072 ISBN-13: 9781497319073 Publisher: Createspace Independent Publishing Platform OUR PRICE: $12.30 Product Type: Paperback Published: March 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations |
| Physical Information: 0.08" H x 5.51" W x 8.5" (0.12 lbs) 38 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Activist campaigns occur so far outside the normal course of business that few executives have given any thought to how to handle such a challenge. Activist groups exploit this individual and institutional naivety with strategies and tactics that have been validated over the last 50 years. A company's response to activist demands is foremost a business decision, and then a communications undertaking. The public relations department becomes the focus for clever activists and battle-weary executives who all come calling for answers. With examples pulled from today's headlines, Keva Silversmith offers corporate leaders, business executives and above all public relations professionals a philosophical and practical approach to engaging with activist groups. |