| Handbook of Business Communication: Linguistic Approaches Contributor(s): Mautner, Gerlinde (Editor), Rainer, Franz (Editor) |
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ISBN: 150151900X ISBN-13: 9781501519000 Publisher: Walter de Gruyter OUR PRICE: $50.34 Product Type: Paperback - Other Formats Published: July 2019 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Linguistics - General - Language Arts & Disciplines | Communication Studies - Business & Economics | Management - General |
| Dewey: 650.014 |
| Series: Handbooks of Applied Linguistics [Hal] |
| Physical Information: 1.43" H x 6.69" W x 9.61" (2.46 lbs) 700 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules). |
Contributor Bio(s): Mautner, Gerlinde: - Gerlinde Mautner and Franz Rainer, WU Vienna, Vienna, Austria. |
