| How to be a Big Fish: How some professional service providers make more money than others Contributor(s): Watkins, Paul (Author) |
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ISBN: 1502590387 ISBN-13: 9781502590381 Publisher: Createspace Independent Publishing Platform OUR PRICE: $8.54 Product Type: Paperback Published: October 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Physical Information: 0.32" H x 5.24" W x 7.99" (0.36 lbs) 150 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: To be a big fish in professional services, reduce the size of the pond. So how do you get clients to choose you ahead of others in your field? This book explains how, based around the proposition that your firm is probably too broad in its marketing messages, too diverse in its service offering, too unfocused on key areas of expertise and most importantly, too accepting of just anyone as a new client. In other words if you want to be a big fish in your pond - rather than getting bigger, reduce the size of the pond. What you will learn is how to stand out in your chosen field of expertise, why advertising usually doesn't work for professional services, critical issues around branding of professional services, how to generate high value referrals and practical client retention and growth strategies |
