| The Green Bundle: Pairing the Market with the Planet Contributor(s): Delmas, Magali A. (Author), Colgan, David (Author) |
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ISBN: 1503600866 ISBN-13: 9781503600867 Publisher: Stanford Business Books OUR PRICE: $142.50 Product Type: Hardcover - Other Formats Published: July 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Green Business - Business & Economics | Marketing - General - Business & Economics | Consumer Behavior - General |
| Dewey: 658.802 |
| LCCN: 2017054456 |
| Physical Information: 1.1" H x 6.2" W x 9.1" (1.30 lbs) 288 pages |
| Themes: - Topical - Ecology |
| Descriptions, Reviews, Etc. |
| Publisher Description: We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies. |