| How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business Contributor(s): David, John P. (Author), Chamberlain, Mike (Read by) |
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ISBN: 1504778235 ISBN-13: 9781504778237 Publisher: Blackstone Audiobooks OUR PRICE: $29.66 Product Type: Compact Disc - Other Formats Published: October 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Internet Marketing - Self-help | Personal Growth - Success |
| Physical Information: 0.6" H x 5.2" W x 5.8" (0.35 lbs) |
| Descriptions, Reviews, Etc. |
| Publisher Description: With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.How to Protect (or Destroy) Your Reputation Online will show you how to: Remove negative content from search results, React and respond to an online attack, Understand and manage online reviews, andUse marketing strategies to both improve your online reputation and bolster your bottom line.How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie's List. John P. David also shows you how to deal with revenge porn, hate blogs, Google's "right to be forgotten" in Europe, the business of online complaint sites, even the covert ops of reputation management. |
Contributor Bio(s): Chamberlain, Mike: - Mike Chamberlain is an actor and voice-over performer in Los Angeles. His voice credits range from radio commercials and television narration to animation and video game characters. Stage trained at Boston College, he has performed works from Shakespeare and the classics to contemporary drama and comedy. His audiobook narration has won four AudioFile Earphones Awards. David, John P.: -John P. David has counseled businesses and executives on strategic communications and marketing issues for twenty-five years--everything from simple publicity campaigns to extracting a business from the clutches of a multimillion-dollar Ponzi scheme. David has developed a specialty in helping clients face online attacks and frequently writes about communications and strategy for his award-winning blog. His insights are regularly published on the Huffington Post. |