| Essential Marketing 10: Understanding Advertising Contributor(s): Clark, Norman (Author) |
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ISBN: 1505644313 ISBN-13: 9781505644319 Publisher: Createspace Independent Publishing Platform OUR PRICE: $6.64 Product Type: Paperback Published: December 2014 |
| Additional Information |
| BISAC Categories: - Education | Adult & Continuing Education |
| Physical Information: 0.1" H x 5.98" W x 9.02" (0.17 lbs) 48 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing is ultimately about selling products, and Advertising, Promotion is the last of the 4P's to come into the equation, but which proves or dsiporves everything else, so it is important to understand the processes involved and also those of the prospective purchaser. Making the best match is the obvious necessity. This last book in the 10-part series covers all the essentials to enable successful advertising campaigns to happen. |