Media Anthropology for the Digital Age Contributor(s): Pertierra, Anna Cristina (Author) |
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ISBN: 1509508449 ISBN-13: 9781509508440 Publisher: Polity Press OUR PRICE: $21.80 Product Type: Paperback - Other Formats Published: January 2018 |
Additional Information |
BISAC Categories: - Social Science | Media Studies |
Dewey: 302.231 |
LCCN: 2017024086 |
Physical Information: 0.7" H x 5.4" W x 8.4" (0.60 lbs) 200 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story of how a field - once firmly associated with the study of esoteric cultures - became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholars around the world. Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural research, this book explains how anthropology fits into the story and study of media in the contemporary world. It charts the mutual disinterest and subsequent love affair that has taken place between the fields of anthropology and media studies in order to understand how and why such a transformation has taken place. Moreover, the book shows how the theories and methods of anthropology offer valuable ways to study media from a ground-level perspective and to understand the human experience of media in the digital age. |