| The Seeds of Mobilization: Emotional Frames and Influence Contributor(s): Naval Postgraduate School (Author) |
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ISBN: 1511465794 ISBN-13: 9781511465793 Publisher: Createspace Independent Publishing Platform OUR PRICE: $12.30 Product Type: Paperback Published: March 2015 |
| Additional Information |
| BISAC Categories: - Political Science | Security (national & International) |
| Physical Information: 0.18" H x 8.5" W x 11.02" (0.49 lbs) 86 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Why is the U.S. not highly effective at influencing the attitudes and opinions of foreign audiences? The constant and almost sole utilization of rational argumentative frames with almost no emotionally resonant appeal for fear of offending foreign sensibilities is the reason why. This study utilizes a survey research experiment to suggest that emotionally resonant messaging is more effective, and that its use should not only be acceptable but requisite to both policy makers and public of the U.S. to influence foreign populations to the benefit of the U.S. and our allies. |