Crystallizing Public Opinion Contributor(s): Bernays, Edward L. (Author) |
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ISBN: 1515440079 ISBN-13: 9781515440079 Publisher: Wilder Publications OUR PRICE: $14.24 Product Type: Hardcover - Other Formats Published: March 2019 |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Advertising & Promotion - Business & Economics | Careers - General |
Physical Information: 0.44" H x 6" W x 9" (0.79 lbs) 126 pages |
Themes: - Chronological Period - 1920's |
Descriptions, Reviews, Etc. |
Publisher Description: In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society-the cultivated, the learned, the expert, the intellectual-is therefore clear. They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience. |