| Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities Contributor(s): Pedeliento, Giuseppe (Author) |
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ISBN: 1522549846 ISBN-13: 9781522549840 Publisher: Business Science Reference OUR PRICE: $175.75 Product Type: Hardcover - Other Formats Published: February 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Marketing - Research |
| Dewey: 658.834 |
| LCCN: 2017033734 |
| Physical Information: 0.75" H x 7" W x 10" (1.76 lbs) 300 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students. |