| Social Media Marketing: Breakthroughs in Research and Practice, 2 volume Contributor(s): Management Association, Information Reso (Editor) |
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ISBN: 1522556370 ISBN-13: 9781522556374 Publisher: Business Science Reference OUR PRICE: $660.25 Product Type: Hardcover Published: January 2018 |
| Additional Information |
| BISAC Categories: - Computers | Web - Social Media - Business & Economics | Business Communication - General - Business & Economics | Organizational Behavior |
| Dewey: 651.8 |
| LCCN: 2017051838 |
| Physical Information: (3.60 lbs) 900 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing. |