| Advertising Restrictions as Rent Increasing Costs Contributor(s): Penny Hill Press Inc (Editor), Federal Trade Commission (Author) |
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ISBN: 1523438614 ISBN-13: 9781523438617 Publisher: Createspace Independent Publishing Platform OUR PRICE: $12.30 Product Type: Paperback - Other Formats Published: January 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 0.06" H x 8.5" W x 11" (0.20 lbs) 28 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book develops more general conditions for identifying when a cost increase may be profitable for incumbent firms. Given those conditions, it then shows that advertising restrictions can act as rent increasing costs and raise the profits of association members. As with previous theories, prices increase as a result of the advertising restrictions. But in contrast with common intuition, measured output actually may increase with restrictions. |