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Using Focus Groups: Theory, Methodology, Practice
Contributor(s): Acocella, Ivana (Author), Cataldi, Silvia (Author)
ISBN: 1526445611     ISBN-13: 9781526445612
Publisher: Sage Publications Ltd
OUR PRICE:   $49.40  
Product Type: Paperback - Other Formats
Published: December 2020
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Social Science | Methodology
Physical Information: 0.7" H x 6.7" W x 9.6" (1.30 lbs) 368 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Drawing on the authors′ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.

Loaded with real world research examples from across the social sciences, and learning features such as ′expert advice′ and ′concepts and theories′ boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.