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Strategic Social Marketing: For Behaviour and Social Change
Contributor(s): French, Jeff (Author), Gordon, Ross (Author)
ISBN: 1526446030     ISBN-13: 9781526446039
Publisher: Sage Publications Ltd
OUR PRICE:   $225.72  
Product Type: Hardcover - Other Formats
Published: December 2019
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Multilevel
Physical Information: 1.25" H x 7.5" W x 9.25" (2.63 lbs) 576 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including:

    New ideas introducing core values and ways of thinking about behaviour and social change Integration of the latest concepts, research, and frameworks informing behaviour and social change efforts New vignettes and short case studies from leading thinkers in the field to illustrate concepts and ideas throughout the text
The authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising 'value', 'systems thinking', 'the social marketing intervention mix', and 'critical social marketing', in the social context. They then lay out strategy, plans, frameworks and tactics that policymakers, practitioners, students and indeed any social change agents can use to effect change for social good.

Contributor Bio(s): French, Jeff: -

Professor Jeff French has over 30 years' experience of evaluating and developing leading behavior change projects, social marketing programmes and communications strategies at international and local levels. Jeff and has published over 80 chapters, articles and books in the fields of behavior change, social marketing, community development, health promotions and communications. He is Visiting Professor at Brunel University and Brighton University, a Fellow at King's College London and teaches at four other UK Universities. Until 2009 Jeff managed the National Social Marketing Centre and is currently Chief Executive of Strategic Social Marketing Ltd.

Gordon, Ross: - Ross Gordon is Senior Lecturer in Marketing at the Department of Marketing and Management, Macquarie University, Sydney, Australia. He is also the President of the Australian Association of Social Marketing.