| A Practical Introduction to Mixed Methods for Business and Management Contributor(s): Bazeley, Pat (Author) |
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ISBN: 1526462486 ISBN-13: 9781526462480 Publisher: Sage Publications Ltd OUR PRICE: $121.60 Product Type: Hardcover - Other Formats Published: December 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Research & Development |
| Physical Information: 0.5" H x 6.7" W x 9.6" (0.60 lbs) 136 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research. |
Contributor Bio(s): Bazeley, Pat: - Pat Bazeley provides research training and consulting to academics, graduate students, and practitioners from a wide range of disciplines and settings both locally and internationally. She has worked in community development, project consulting, and in academic research development. Pat helps researchers to design for and make sense of data generally, and to manage and analyse qualitative and mixed methods data in particular. She has published on qualitative and mixed methods analysis and on the career development and performance of researchers. |