| Swiss Colony Contributor(s): Glessner, Jim (Author) |
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ISBN: 1531624146 ISBN-13: 9781531624149 Publisher: Arcadia Publishing Library Editions OUR PRICE: $28.79 Product Type: Hardcover - Other Formats Published: April 2006 |
| Additional Information |
| BISAC Categories: - History | United States - State & Local - Midwest(ia,il,in,ks,mi,mn,mo,nd,ne,oh,sd,wi - Business & Economics | Corporate & Business History - General |
| Physical Information: 0.38" H x 6.69" W x 9.61" (0.91 lbs) 130 pages |
| Themes: - Cultural Region - Midwest - Cultural Region - Upper Midwest - Geographic Orientation - Wisconsin |
| Descriptions, Reviews, Etc. |
| Publisher Description: Each year, millions of Swiss Colony mail-order catalogs featuring more than 30,000 items flow into American homes. Little did Raymond Kubly realize in 1926, when he had the goofy idea of selling cheese by mail, that his then-fledgling company would become a mail-order giant. In those first years, cheese wheels were cut and wrapped in consumer-sized pieces in the Kubly family basement and garage. Soon the company was selling not only cheese but sausages, meats, and pastry desserts, all from the pleasant, little southern Wisconsin city of Monroe. Today the ever-expanding Swiss Colony, having ventured into home furnishings, jewelry, apparel, and more, is one of the largest direct marketing companies in the United States. |
