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Electing to Win: How to Create a Campaign Message That Wins Any Election
Contributor(s): Kilen, Josh (Author)
ISBN: 1532783663     ISBN-13: 9781532783661
Publisher: Createspace Independent Publishing Platform
OUR PRICE:   $14.24  
Product Type: Paperback
Published: April 2016
Qty:
Additional Information
BISAC Categories:
- Political Science | Political Process - Campaigns & Elections
Physical Information: 0.27" H x 5.51" W x 8.5" (0.34 lbs) 114 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Stop wondering what voters want to hear and start winning your elections

Take the uncertainty and guesswork out of your next campaign and choose to win your next election. Josh Kilen combines the latest psychology with ancient, proven storytelling techniques to create a messaging framework that compels voters to act. In this book you will learn:

  • The one mental shift you have to make to succeed
  • How to find and understand key voter issues
  • How a simple plan can change the voter's mind
  • Why not talking about yourself is the best strategy
  • The one thing no campaign can live without
  • How to keep your campaign positive and avoid going negative
  • The six steps every candidate needs for bulletproof messaging

Whether you running for student government, a school board position, or Federal office, you need a powerful brand message to win. This book will give you the tools you need to defeat your opponent, compel the voters to support you, and win your next election