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Chosen. How to create websites that turn experts into Leading Authorities and get them chosen by their best clients

A conversation about websites for modern experts that position them as a Leading Authority so that they can attract their best clients and do business on their terms.

This book is for you if...

- you are amazing at what you do and sometimes you feel stuck with your marketing and you struggle to connect with your audience and get your best clients.

- you haven't found a way to stand out in the minds of your future clients lost in an ocean of people who seem to be doing exactly what you do.

- you hear the "I-cannot-afford-it" lament more often than the healthy dose.

This is what you'll discover in this book:

- how your visitor chooses and buys (and the questions your visitor really wants you to answer but they'll never tell you about);

- what exactly is an authority and how to position yourself as a Leading Authority in your field;

- how to give generously and grow rich;

- how to position your free information so that it is perceived as priceless and not drowned in the sea of all the other "free" stuff available online;

- the most powerful Authority activation triggers that you can include in your website;

- the pages your website needs to have and how to write them;

- the secret to attract more media exposure and interviews with a simple tweak to your Contact Page;

- how to use your site navigation to instantly activate your Authority;

- how to structure an About Page that exudes trust and credibility and superglues your potentially best clients to you and your business;

- and more