| Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands Contributor(s): Merriam, Lisa (Author), Kotler, Milton (Author) |
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ISBN: 1538137534 ISBN-13: 9781538137536 Publisher: Rowman & Littlefield Publishers OUR PRICE: $76.00 Product Type: Hardcover - Other Formats Published: April 2020 |
| Additional Information |
| BISAC Categories: - Political Science | Security (national & International) - Business & Economics | International - Marketing - Political Science | Political Ideologies - Radicalism |
| Dewey: 381.095 |
| LCCN: 2020932153 |
| Physical Information: 0.6" H x 6.9" W x 10.1" (1.05 lbs) 168 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a "counter-narrative" and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach--radical for government--has a solid track record for businesses that built the world's most successful brands. |