| Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success Contributor(s): Kwong, David (Author), Chamberlain, Mike (Read by) |
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ISBN: 1538419696 ISBN-13: 9781538419694 Publisher: HarperAudio OUR PRICE: $35.99 Product Type: MP3 CD Published: May 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Business Communication - Meetings & Presentations - Business & Economics | Workplace Culture - Performing Arts |
| Descriptions, Reviews, Etc. |
| Publisher Description: A professional magician and illusionist--the head magic consultant for the hit film Now You See Me--reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence. David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders--like Steve Jobs, Warren Buffett, and Ted Turner--are masters of control and command who understand how to sway opinions and achieve goals. In his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to: Mind the Gap--recognize and employ the perceptual space between your audience's ability to see and their impulse to believe.Load Up--prepare to amaze your audience.Write the Script--discover the importance of shaping the narrative that surrounds your illusion.Control the Frame--explore the real life value of a magician's best friend: misdirection.Design Free Choice--command your audience by giving them agency.Employ the Familiar--take secret advantage of habits, patterns, and audience expectations.Conjure an Out--develop backup plans that will keep you one, two, three, or more steps ahead of the competition.With Spellbound you'll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone else's. |
Contributor Bio(s): Kwong, David: - David Kwong is a magician and New York Times crossword puzzle constructor. He holds a degree in history from Harvard, where he studied the history of magicians. Kwong was the head magic consultant on the worldwide hit Now You See Me and is the secret code adviser on NBC's Blindspot. Other films he has consulted on include Mission: Impossible-Rogue Nation, The Imitation Game, and The Magnificent Seven. A TED Talk favorite, Kwong regularly lectures and performs for companies worldwide. He lives in Los Angeles. Chamberlain, Mike: -Mike Chamberlain is an actor and voice-over performer in Los Angeles whose audiobook narration has won five AudioFile Earphones Awards. His voice credits range from radio commercials and television narration to animation and video game characters. Stage trained at Boston College, he has performed works from Shakespeare and the classics to contemporary drama and comedy. |