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Infusionsoft Mastery is the culmination of years of in the trenches work, research, experimentation and, yes, many blunders along the way The goal of this book is simple; to help all Infusionsoft users, regardless of experience level, take advantage of the Best Practices I have uncovered.

You'll find Best Practice guidance on the following topics:

• The Ideal Welcome Campaign
• Campaign Design and Wireframing
• Email Engagement
• Effective Tagging
• Simple Tracking
• Campaign Building
• Custom Field Usage
• Setup and User Management
• Order Processing
• The Mindset of Automation
• and much, much more...

If you are looking for in-depth guidance, structure and Best Practices advice for how to get the most out of Infusionsoft, then yes, it is definitely for you, regardless of your experience level. If, however, you are looking for a "how to" book with step-by-step screen shots, then no, this book is probably not for you.

As there are other books already on the market giving you detailed "how to" instructions, this book takes the approach of focusing on strategy, implementation and industry Best Practices. This book provides the benefit of thousands of hours of Infusionsoft training, implementation and client consulting work distilled down into practical real-world business advice.

Infusionsoft is a software platform and, as such, the interface is constantly changing and being updated. That is why the author provides additional supplemental training, videos and tutorials online. The intent was to not try and put things into the book that would immediately become out of date at the next Infusionsoft update, but rather keep the book focused on core strategy and implementation. The supplemental content is updated frequently to make sure that it stays in sync with the software.