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Media and Voters in Canadian Election Campaigns
Contributor(s): Fletcher, Frederick J. (Editor)
ISBN: 1550021141     ISBN-13: 9781550021141
Publisher: Dundurn Press
OUR PRICE:   $22.46  
Product Type: Paperback - Other Formats
Published: January 1991
Qty:
Additional Information
BISAC Categories:
- Political Science | Political Process - Campaigns & Elections
- Political Science | Civics & Citizenship
- Language Arts & Disciplines | Journalism
Dewey: 324.730
LCCN: 91090530
Series: Research Studies
Physical Information: 0.64" H x 5.98" W x 9.02" (0.93 lbs) 258 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

This volume presents five studies on the relationship between the media and voters. Each examines some aspects of the flow of information to voters during election campaigns and all reflect the assumption that the right to vote must include the right of access and sufficient information to make an informed decision.

In separate studies, Jean Cr te and Robert MacDermid examine existing studies and data on the relationship between attention to media and voter information and behaviours. Both studies discuss methods for improving voter information.

Televised leaders debates have become an important feature of democratic elections. Cathy Widdis Barr examines the effects of these debates on Canadian voters in 1984 and 1988, concluding that they were an important source of campaign information for less-informed voters. Robert Bernier and Denis Moni re provide the most comprehensive comparative overview available on the importance of televised leaders debates and the policy issues surrounding them in democratic countries.

Finally, Lyndsay Green examines the potential of new communication technologies for improving the information available to voters during campaigns, with particular attention to voters with special information needs.

Taken together, the five studies provide a useful overview of the effectiveness of various forms of campaign communication in informing voters. Much of the material presented here is not readily available elsewhere.


Contributor Bio(s): Fletcher, Frederick J.: -

Frederick J. Fletcher is a Research Coordinator at the Royal Commission on Electoral Reform and Party Financing.