| Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library Contributor(s): Dowd, Susan (Editor) |
|
 |
ISBN: 1555709125 ISBN-13: 9781555709129 Publisher: Neal-Schuman Publishers OUR PRICE: $74.25 Product Type: Paperback - Other Formats Published: October 2013 |
| Additional Information |
| BISAC Categories: - Social Science | Philanthropy & Charity |
| Dewey: 025.11 |
| LCCN: 2013017139 |
| Physical Information: 0.64" H x 8.5" W x 11" (1.57 lbs) 306 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs |