| Sales Training Basics Contributor(s): Siegfried, Angela (Author) |
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ISBN: 1562866761 ISBN-13: 9781562866761 Publisher: ASTD OUR PRICE: $28.45 Product Type: Paperback Published: February 2010 Annotation: Sales Training Basics recognizes the need to focus on top-line revenue through proven and cutting-edge techniques for improving sales team performance. This book offers practical and field-tested advice on designing programs that provide the right activities and techniques for the often-challenging value-focused sales audience. In addition, time-saving sales training pathways are offered on the use of technology. The book also shows readers how to align learning and training programs to organizational goals. |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - Management - Business & Economics | Training - Business & Economics | Leadership |
| Dewey: 658.81 |
| Series: ASTD Training Basics |
| Physical Information: 0.6" H x 7.4" W x 9.4" (1.00 lbs) 200 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Sales Training Basics recognizes the bottom line focus of sales professionals and offers proven techniques and approaches that create engaging and impactful training. The book provides learning professionals with specific guidance on designing programs that provide the right tools and techniques that deliver on an audience focused on value. In addition, trainers and facilitators are offered guidance on accessing their most charismatic and engaging self to draw in and hold the attention of sales professionals. While the book is focused on participant expectations, it does not neglect today s organizational mandate to build training programs aligned to company strategic needs and vision. Finally, the author provides direction on alternate pathways to sales training through the use of technology and the power of blending both classroom and technology-bases approaches that give these sales professionals what they really want more time in the field selling." |