| Million Dollar Mailings Contributor(s): Hatch, Denison (Author) |
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ISBN: 1566251621 ISBN-13: 9781566251624 Publisher: Taylor Trade Publishing OUR PRICE: $84.55 Product Type: Hardcover Published: April 1997 Annotation: Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique -- copy approaches, design, formats, offers -- unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail. |
| Additional Information |
| BISAC Categories: - Business & Economics | Mail Order - Business & Economics | Marketing - Direct |
| Dewey: 659.133 |
| LCCN: 2001001502 |
| Physical Information: 1.55" H x 8.82" W x 11.28" (3.96 lbs) 532 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail. |