Expect the Unexpected (or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus Contributor(s): Von Oech, Roger (Author) |
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ISBN: 1576752275 ISBN-13: 9781576752272 Publisher: Berrett-Koehler Publishers OUR PRICE: $22.46 Product Type: Paperback Published: September 2002 Annotation: The bestselling author of "A Whack on the Side of the Head" now interprets the aphorisms of Heraclitus as springboards to creativity. |
Additional Information |
BISAC Categories: - Business & Economics | Leadership - Business & Economics | Decision Making & Problem Solving - Business & Economics | Skills |
Dewey: 182.4 |
LCCN: 2002016434 |
Physical Information: 0.6" H x 4.99" W x 7" (0.56 lbs) 208 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Open your mind with the creative enigmas of Heraclitus. These innovation strategies--from "You Can't Step in the Same River Twice" to "Dogs Bark at What They Don't Understand"--are as relevant today as they were 2,500 years ago when this provocative Greek philosopher wrote them. Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's Not There," and "Reverse Assumptions." Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination |