| Jet Lag: An Adman's View of the World Contributor(s): Dru, Jean-Marie (Author) |
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ISBN: 1576876179 ISBN-13: 9781576876176 Publisher: powerHouse Books OUR PRICE: $24.75 Product Type: Hardcover - Other Formats Published: September 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | International - Marketing - Biography & Autobiography | Business |
| Dewey: 659 |
| Physical Information: 1.62" H x 5.91" W x 9.38" (1.31 lbs) 336 pages |
| Themes: - Chronological Period - 1950-1999 - Chronological Period - 21st Century - Cultural Region - French |
| Descriptions, Reviews, Etc. |
| Publisher Description: What is advertising if not a window on the world? When a leader of one of the world's most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many others with which he has been intimately connected over years. Jet Lagis a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key players like Carlos Ghosn, Edouard Michelin, Steve Jobs, and Muhammad Ali along the way. Dru leads us through some of the best business and advertising stories in the world, spawning an idea a minute as he pleads for a new Age of Imagination. Sudden reversal, unexpected mergers, and the roller coaster of success and failure provide the backdrop for a tale of world business in a globalized culture. Good enough, as the saying goes, is not enough. Enthusiasm is the key. |
