| Markets of One: The New Frontier in Business Competition Contributor(s): Pine, B. Joseph, II (Author), Gilmore, James H. (Author), Gilmore (Author) |
|
 |
ISBN: 1578512387 ISBN-13: 9781578512386 Publisher: Harvard Business Review Press OUR PRICE: $26.96 Product Type: Hardcover Published: February 2000 Annotation: Through this collection of ten articles from "Harvard Business Review", the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one. |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Marketing - General - Business & Economics | Production & Operations Management |
| Dewey: 670.427 |
| LCCN: 99-32967 |
| Series: Harvard Business Review (Hardcover) |
| Physical Information: 0.89" H x 6.42" W x 9.44" (1.17 lbs) 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization. |
