| Managing Across Borders: The Transnational Solution Contributor(s): Bartlett, Christopher A. (Author), Ghoshal, Sumantra (Author) |
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ISBN: 1578517079 ISBN-13: 9781578517077 Publisher: Harvard Business Review Press OUR PRICE: $31.50 Product Type: Paperback - Other Formats Published: February 2002 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | International - Marketing - Business & Economics | Entrepreneurship |
| Dewey: 658.049 |
| LCCN: 98026004 |
| Physical Information: 1.2" H x 6.1" W x 9.2" (1.30 lbs) 416 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, Managing Across Borders has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed.Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders. - The Financial Times. A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets. - Management Today. Managing Across Borders makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject. - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of Competitive Strategy. |
