| Strategic Communication During Whole-System Change: Advice and Guidance for School District Leaders and PR Specialists Contributor(s): Duffy, Francis M. (Author), Chance, Patti L. (Author) |
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ISBN: 1578865301 ISBN-13: 9781578865307 Publisher: R & L Education OUR PRICE: $123.75 Product Type: Hardcover - Other Formats Published: December 2006 Annotation: Readers of this book will be able to provide effective leadership to transform their school systems in ways that improve student, faculty and staff, and whole-system learning. |
| Additional Information |
| BISAC Categories: - Education | Administration - General - Education | Leadership - Education | Educational Policy & Reform |
| Dewey: 371.2 |
| LCCN: 2006021860 |
| Series: Leading Systemic School Improvement |
| Physical Information: 0.93" H x 6.4" W x 9.3" (1.11 lbs) 262 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Times of great change in school districts require strategic communication with internal and external stakeholders including the use of school public relations tools and techniques. Strategic Communication During Whole System Change provides theoretical and practical advice and guidance to district-based change leaders and school public relations specialists on how they can support their district's transformation journey by engaging in strategic communication. The book also provides guidance on how to make simultaneous fundamental changes in three key sets (or change paths) of organizational variables that affect a school system's overall performance: Path 1-a district's relationship with stakeholders in the external environment; Path 2- a district's core and supporting work processes; and Path 3- a district's internal social infrastructure. A collection of essays written by school public relations practitioners and other change leaders who share their views is also included. |