| Marketing Telecommunications Services: New Approaches for a Changing Environment Contributor(s): Strouse, Karen G. (Author) |
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ISBN: 158053015X ISBN-13: 9781580530156 Publisher: Artech House Publishers OUR PRICE: $95.95 Product Type: Hardcover - Other Formats Published: June 1999 Annotation: Marketing professionals will gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. It provides valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Technology & Engineering | Telecommunications - Technology & Engineering | Electrical |
| Dewey: 384.097 |
| LCCN: 99-30838 |
| Series: Artech House Telecommunication Library |
| Physical Information: 1.08" H x 6.35" W x 9.38" (1.45 lbs) 337 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Provides both novices and veteran marketing professionals with guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in the telecommunications services marketplace. Coverage of fundamental marketing concepts is given, along with insight into the marketing activities of telecommunications carriers; descriptions of the changes caused by deregulation; and implementation instructions for marketing strategies in channel selection, entry, market segmentation, and pricing. The text also covers the sophisticated computer technologies available to help implement powerful marketing strategies. |