| Strategic Management in Telecommunications Contributor(s): Shaw, James K. (Author) |
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ISBN: 1580530184 ISBN-13: 9781580530187 Publisher: Artech House Publishers OUR PRICE: $120.65 Product Type: Hardcover Published: February 2000 Annotation: Corporate planners in telecommunication companies can use this book to successfully bring new products to market in today's highly competitive marketplace. It explores the strengths and limitations of classic and emerging planning models and their applications in an environment of unsystematic deregulation, and guides managers in determining consumer demands and in positioning their companies to maximize market share. |
| Additional Information |
| BISAC Categories: - Business & Economics | Production & Operations Management - Technology & Engineering | Telecommunications - Business & Economics | Entrepreneurship |
| Dewey: 384.068 |
| LCCN: 99089510 |
| Series: Artech House Telecommunications Library |
| Physical Information: 1.19" H x 6.34" W x 9.3" (1.71 lbs) 424 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms. |