| Successful Marketing Strategies for High-Tech Firms Contributor(s): Viardot, Eric (Author) |
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ISBN: 1580537006 ISBN-13: 9781580537001 Publisher: Artech House Publishers OUR PRICE: $93.10 Product Type: Hardcover Published: July 2004 Annotation: This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Technology & Engineering | Engineering (general) - Business & Economics | Advertising & Promotion |
| Dewey: 620.006 |
| LCCN: 2004049434 |
| Series: Artech House Technology Management and Professional Developm |
| Physical Information: 0.86" H x 7.3" W x 10.24" (1.60 lbs) 304 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive. |