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Customer-Centered Telecommunications Services Marketing
Contributor(s): Strouse, Karen G. (Author)
ISBN: 1580538541     ISBN-13: 9781580538541
Publisher: Artech House Publishers
OUR PRICE:   $89.30  
Product Type: Hardcover - Other Formats
Published: August 2004
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Annotation: Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Additional Information
BISAC Categories:
- Technology & Engineering | Telecommunications
Dewey: 384.043
LCCN: 2004052339
Series: Artech House Telecommunications Library
Physical Information: 0.69" H x 6.44" W x 9.4" (0.96 lbs) 205 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully. Professionals gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps professionals become attuned to customer demand and present a service portfolio with a high potential for success.