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Marketing Illustration: New Venues, New Styles, New Methods
Contributor(s): Arisman, Marshall (Author), Heller, Steven (Author)
ISBN: 158115657X     ISBN-13: 9781581156577
Publisher: Allworth
OUR PRICE:   $22.46  
Product Type: Paperback
Published: June 2009
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Annotation: The market for illustration is changing. How can illustrators survive and thrive? "Marketing Illustration" is the first book to offer a comprehensive look at the realities of illustration today. Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, "Marketing Illustration" explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.


Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Design | Graphic Arts - Illustration
- Design | History & Criticism
Dewey: 741.606
LCCN: 2008050224
Physical Information: 0.5" H x 5.9" W x 8.9" (1.00 lbs) 240 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
The market for illustration is changing. How can illustrators survive and thrive? Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.

Contributor Bio(s): Arisman, Marshall: - Marshall Arisman is the chair of the master of fine arts illustration program at the School of Visual Arts. His editorial illustrations have appeared in such publications as the New York Times, Esquire, Time, Rolling Stone, the Village Voice, and the Nation, and his paintings and sculptures have been exhibited internationally in galleries and museums. He lives in New York City.Heller, Steven: - Steven Heller is co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. His many previous books include Typographic Universe, New Modernist Type, and Scripts.