| Marketing and Selling Black & White Portrait Photography Contributor(s): Boursier, Helen T. (Author) |
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ISBN: 1584280158 ISBN-13: 9781584280156 Publisher: Amherst Media OUR PRICE: $26.96 Product Type: Paperback - Other Formats Published: March 2000 Annotation: Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special promotions, where and when to advertise, and how to build business by donating services to local charities. A detailed look at other business specifics such as structuring an effective price schedule, helping clients pick final images, and adding special services -- like hand-colored portraits -- help photographers get their business in focus. |
| Additional Information |
| BISAC Categories: - Photography | Commercial - Photography | Techniques - General - Photography | Subjects & Themes - Portraits & Selfies |
| Dewey: 778.920 |
| LCCN: 99076253 |
| Physical Information: 0.3" H x 8.54" W x 11" (0.86 lbs) 112 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special promotions, where and when to advertise, and how to build business by donating services to local charities. A detailed look at other business specifics such as structuring an effective price schedule, helping clients pick final images, and adding special services--like hand-colored portraits--help photographers get their business in focus. |