| Professional Marketing & Selling Techniques for Digital Wedding Photographers Contributor(s): Hawkins, Jeff (Author), Hawkins, Kathleen (Author) |
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ISBN: 1584281804 ISBN-13: 9781584281801 Publisher: Amherst Media OUR PRICE: $31.46 Product Type: Paperback - Other Formats Published: December 2005 Annotation: Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic--whether that be low-volume big-budget or high-volume low-budget clients--and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table-style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature. |
| Additional Information |
| BISAC Categories: - Photography | Reference - Business & Economics | Marketing - General - Business & Economics | Sales & Selling - General |
| Dewey: 778 |
| LCCN: 2005926589 |
| Physical Information: 0.34" H x 8.7" W x 10.82" (1.12 lbs) 124 pages |
| Themes: - Event - Wedding |
| Descriptions, Reviews, Etc. |
| Publisher Description: Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic--whether that be low-volume big-budget or high-volume low-budget clients--and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table-style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature. |