| Marketer's Toolkit: The 10 Strategies You Need to Succeed Contributor(s): Review, Harvard Business (Compiled by) |
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ISBN: 1591397626 ISBN-13: 9781591397625 Publisher: Harvard Business Review Press OUR PRICE: $22.46 Product Type: Paperback Published: February 2006 Annotation: Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Management - General |
| Dewey: 658.802 |
| LCCN: 2005020520 |
| Series: Harvard Business Essentials |
| Physical Information: 0.8" H x 6.1" W x 9.1" (0.90 lbs) 229 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips. |