| When Sparks Fly: Harnessing the Power of Group Creativity Contributor(s): Leonard-Barton, Dorothy (Author), Swap, Walter C. (Author) |
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ISBN: 1591397936 ISBN-13: 9781591397939 Publisher: Harvard Business Review Press OUR PRICE: $21.60 Product Type: Paperback - Other Formats Published: February 2005 Annotation: Sweeps aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Decision Making & Problem Solving - Self-help | Creativity |
| Dewey: 658.403 |
| Physical Information: 0.8" H x 5.5" W x 8.2" (0.50 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Where do the best creative ideas come from? Most managers assume that it's the readily identifiable creative types that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, The insights in the lively book could turbocharge your team (and maybe even your career). |