| The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells Contributor(s): Slaunwhite, Steve (Author) |
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ISBN: 1598692518 ISBN-13: 9781598692518 Publisher: Adams Media Corporation OUR PRICE: $18.99 Product Type: Paperback - Other Formats Published: June 2007 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion - Business & Economics | Business Writing |
| Dewey: 659.132 |
| LCCN: 2007010848 |
| Series: Everything (Language & Writing) |
| Physical Information: 0.8" H x 8" W x 9.9" (1.45 lbs) 304 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces. |