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Ultimate Guide to Local Business Marketing
Contributor(s): Marshall, Perry (Author), Zamir, Talor (Author)
ISBN: 1599185784     ISBN-13: 9781599185781
Publisher: Entrepreneur Press
OUR PRICE:   $19.76  
Product Type: Paperback - Other Formats
Published: February 2016
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Business & Economics | E-commerce - Internet Marketing
- Business & Economics | Small Business - General
Dewey: 658.872
LCCN: 2015036136
Series: Ultimate
Physical Information: 0.7" H x 7.9" W x 10" (1.00 lbs) 220 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME

With Google, Yahoo , and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.

From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
Capture high-quality leads from Google AdWords and Bing in 48 hours
Master the components of a high-converting campaign and get the most bang for your buck
Harness mobile search advertising and Facebook ads for maximum results