| The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand Contributor(s): Simpson, Craig (Author), Kurtz, Brian (With) |
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ISBN: 1599185962 ISBN-13: 9781599185965 Publisher: Entrepreneur Press OUR PRICE: $19.76 Product Type: Paperback - Other Formats Published: October 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - Direct - Business & Economics | Business Writing |
| Dewey: 659.1 |
| LCCN: 2016019781 |
| Physical Information: 0.6" H x 5.4" W x 8.5" (0.65 lbs) 214 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy. |
