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The Naming Book: 5 Steps to Creating Brand and Product Names That Sell
Contributor(s): Flowers, Brad (Author)
ISBN: 1599186667     ISBN-13: 9781599186665
Publisher: Entrepreneur Press
OUR PRICE:   $17.99  
Product Type: Paperback - Other Formats
Published: March 2020
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Entrepreneurship
- Business & Economics | Strategic Planning
Dewey: 658.827
LCCN: 2019049276
Physical Information: 0.6" H x 6" W x 8.9" (0.60 lbs) 164 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
NAME YOUR BUSINESS.
TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business--and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:

  • Set clear goals for your name and brand before you start
  • Craft a brainstorming list based on your business mission
  • Build a brand unique to you by creating your own word
  • Find the balance between "cool" and clear
  • Narrow down your list of names with five easy tests
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    Contributor Bio(s): Flowers, Brad: - Brad Flowers started Bullhorn, an agency that builds confident brands with language and design, in 2008 when he realized he didn't want to teach and wasn't prepared to do much else. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, 2 kids, and a wife who reminds him that he isn't as smart as he thinks.