| Guerrilla Marketing for Franchisees: 125 Proven Strategies, Tactics and Techniques to Increase Your Profits Contributor(s): Levinson, Jay Conrad (Author), Woods, Todd (Author) |
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ISBN: 160037025X ISBN-13: 9781600370250 Publisher: Morgan James Publishing OUR PRICE: $17.96 Product Type: Paperback Published: April 2007 Annotation: This book teaches franchisees how to write a powerful, seven-step marketing plan; prepare a successful marketing attack; and how to successfully launch and maintain an ongoing marketing attack. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Direct |
| Dewey: 658.8 |
| Series: Guerilla Marketing Press |
| Physical Information: 0.67" H x 5.97" W x 9.03" (0.87 lbs) 255 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history; because it works. Guerrilla Marketing for Franchisees teaches franchisees; How to write a powerful,7-step marketing plan and prepare a successful marketing attack. How to successfully launch & maintain an ongoing marketing attack using up to 100 marketing weapons; 62 of which are low cost or cost next to nothing. How to understand their role as a franchisee when it comes to their own local store marketing. How to reach and even exceed their sales and profit goals and much more. Guerrilla Marketing for Franchisees teaches franchisees how to take action and provides them with the tools and know-how to do so. |
Contributor Bio(s): Levinson, Jay Conrad: - Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.Woods, Todd: - Todd is the CEO of Guerrilla Marketing Strategies based in Phoenix Arizona. He has spent his entire career owning and operating businesses. His most recent business was a multi unit, franchise area developer where he managed 120 employees. He consistently grew at an average of 12% year over year, while the company growth average was 6.5%. He has mastered the art of marketing and is currently a marketing consultant, keynote speaker and facilitator on the subject of Guerrilla Marketing- achieving more with less. As an author, Todd has teamed with Jay Conrad Levinson, the Father of Guerrilla Marketing, to develop Guerrilla Marketing Mastery for Franchisees. He is also a co-author of the soon to be released book, Customer Service...Some People Just Don't Get it. |
